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AD CAMPAIGN
INTERNATIONAL
TENNIS HALL OF FAME
HALL OF FAME OPEN
Integrated campaign and event design for the Hall of Fame Open in Newport, Rhode Island. I developed two distinct creative directions and carried the campaign across digital advertising, social, print and OOH, extending the work into experiential design for the Hall of Fame’s event programming.
CLIENT: INTERNATIONAL TENNIS HALL OF FAME
ROLE: ART DIRECTION, CAMPAIGN DESIGN, SOCIAL ADS, ENVIRONMENTAL DESIGN
CAMPAIGN DIRECTION 01
FEEL EVERY POINT
An emotional high energy direction focused on passion and intensity of the game. Used across social and print.
SOCIAL CAROUSEL ADS
CAMPAIGN DIRECTION 02
A NEWPORT SUMMER TRADITION
A bright, destination-driven digital ad campaign targeting tennis fans and weekend travelers alike, positioning the Hall of Fame Open as an elevated Newport summer experience and the perfect July getaway.
ENVIRONMENTAL DESIGN
STAGE DESIGN
Creative direction and stage concept for Hall of Fame Induction Ceremony events, including the custom backdrop, brand placement and tennis-inspired floral art direction.
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