top of page
Concept-driven brand work across digital, broadcast, and physical environments.
BRAND + CAMPAIGN WORK
Streaming on Your Terms
EMMY WINNING CAMPAIGN
CLIENT: NBC
ROLE: ART DIRECTOR
Emmy- and Promax-winning streaming campaign built around audience behavior.
Translating insights into platform-first creative, the work positioned NBC’s news and shows as flexible, on-demand viewing — designed for how people actually watch.
Bingevitis
FUN YOUTUBE + SOCIAL MEDIA ADS
CLIENT: NBC
ROLE: ART DIRECTOR
A platform-native campaign designed to interrupt binge culture.
Using looping motion, humor, and OOH extensions, the work playfully invited viewers to pause their binge and catch up on the news in under two minutes. Led creative direction across concept and execution in collaboration with designers.
Get Caught Up on Real Life
BARCLAYS CENTER STATION TAKEOVER - WALL SIZE ADS
CLIENT: NBC
ROLE: ART DIRECTOR, DESIGNER
Large-scale out-of-home campaign designed for a captive, fast-moving audience.
A station-wide takeover transformed the Barclays Center transit hub into a repeating visual narrative, using a series of bold, illustrated messages to interrupt routine and invite commuters to re-engage with the news.
Edge to Edge
BRAND SYSTEM AND PITCH DECK
CLIENT: NETFLIX
ROLE: ART DIRECTOR, DESIGNER
Pitch presentation for a women’s alpine skiing documentary, defining a visual system built around bold diagonals and glass-like edges to reflect the speed, precision, and physical intensity of the sport.
Reid's Nature Bars
PACKAGE DESIGN
ROLE: ART DIRECTOR, DESIGNER
Concept brand and package design for a nature bar designed with an outdoor-minded, female audience in mind. The work uses expressive illustration, layered patterns, and vibrant natural color to create a joyful, bohemian brand that feels energetic, approachable, and rooted in the outdoors.
SELECTED SUPPORTING WORK
bottom of page