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NEWS 4 NOW
360° Campaign for
On-air, Digital and Print OOH, Social
CLIENT: NBC
ROLE: ART DIRECTOR
Promoting new digital news shows.
On-air urged viewers to take a break from binging shows to catch up on news.
The :30sec spot repeats twice to mimic the autoplay of the next episode of someone who might have caught the fictional "Bingevitis."
Out of Home Print Campaign
Barclays Station Domination
Large scale print campaign consisting of more than 500 posters.
The message carried across a series of 7 ads that repeat in various sizes.
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