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BINGE WATCHING CAMPAIGN: NEWS 4 NOW
360° Campaign for Digital, Print OOH, and Social
CLIENT: NBC
ROLE: ART DIRECTOR
:30 spot promoting NBC’s new digital news shows, playfully urging viewers to pause their binge-watching and catch up on the news. The spot loops twice to mimic autoplay, poking fun at the fictional “Bingevitis.”
Out of Home Print Campaign
Barclays Station Domination
Large scale print campaign consisting of more than 500 posters.
The message carried across a series of 7 ads that repeat in various sizes.
Social + YouTube News Series
"LISTEN UP"
360° Campaign for Digital OOH and Social
CLIENT: NBC
ROLE: ART DIRECTOR, DESIGNER, PROUDCER
Launch campaign for Listen Up, a new digital show distributed on social and YouTube. The rollout included social media promos and a NYC subway OOH campaign. I art directed and managed the photoshoot, styled wardrobe, oversaw retouching and audio design, and designed all campaign graphics.
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