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"Frustrations:
Winter Weather"
360° Campaign for
On-air, Digital OOH, Social
CLIENT: NBC
ROLE: ART DIRECTOR
Campaign promoting NBC's Storm Tracker 4 for winter weather.
The promos were designed to connect on the emotional level, depicting costumer frustration with inaccurate weather forecasts.
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This 360 campaign featured:
On-air :30, :15 promos and station IDs;
Out of home marketing campaign throughout NYC on digital platforms such as bus shelters, news kiosks, and digital subway Live Boards, as well as a variety of social media video ads.
Digital Live Boards.
Throughout NYC Subway stations.
Winter Station ID
Winter IG Ad
Station ID
IG ad for weather app.
Slo-mo video
STILLS:
More from this series:
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