"Frustrations: Winter Weather"
360° Campaign for
On-air, Digital OOH, Social
CLIENT: NBC
ROLE: ART DIRECTOR
Multi-season 360 campaign for Storm Tracker 4 and Better Get Baquero, highlighting the frustration of inaccurate forecasts. The campaign spanned on-air promos, station IDs, social ads, and a citywide out-of-home takeover across bus shelters, kiosks, and digital subway boards
More from this series:
Digital Live Boards.
Throughout NYC Subway stations.
STILLS:
Station ID
IG ad for weather app.
Slo-mo video
"Frustrations: Fall Weather"
360° Campaign for
On-air, Digital OOH, Social
CLIENT: NBC
ROLE: ART DIRECTOR
Multi-season 360 campaign for Storm Tracker 4 and Better Get Baquero, highlighting the frustration of inaccurate forecasts. The campaign spanned on-air promos, station IDs, social ads, and a citywide out-of-home takeover across bus shelters, kiosks, and digital subway boards
STILLS:
More from this series:
Digital Live Boards.
Throughout NYC Subway stations.
Station ID
IG and Digital Bus Shelter ad for weather app.Slo-mo video
"Consumer Frustrations"
360° Campaign for
On-air, Digital OOH, Social
CLIENT: NBC
ROLE: ART DIRECTOR
Better Get Baquero 360 campaign, turning consumer frustrations into stories of resolution. Spanning on-air spots, station IDs, social video, and a large-scale NYC out-of-home presence, the work positioned Baquero’s team as the go-to problem solvers.
More from this series:
STILLS:
"I-Team Big Story"
360° Campaign for On-air, Digital OOH, Social
CLIENT: NBC
ROLE: ART DIRECTOR
Multi-platform campaign for NBC and Telemundo’s investigative journalism. Anchored by interview-style spots with reporters, the work expanded into a 360 rollout — seven broadcast spots, station IDs, and a print takeover of Barclays Center featuring massive wall portraits and copy channeling a New York edge.
PRINT CAMPAIGN
