Campaign promoting NBC's consumer segment: Better Get Baquero.

 

The promos were designed to connect on the emotional level, depicting costumer frustration with consumer issues. Better Get Baquero's team solve those frustrating problems.

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This is a part of a larger 360 campaign that included weather frustrations, which featured:

On-air :30, :15 promos and station IDs; 

Out of home marketing campaign throughout NYC on digital platforms such as bus shelters, news kiosks, and digital subway Live Boards, as well as a variety of social media video ads.