360° Campaign for
On-air, Digital OOH, Social

Campaign promoting NBC's and Telemundo's investigative journalism. 

The spots were created in the interview style, where we sat down with our investigative reporters and asked them about stories that touched them and passion that drives them to do what they do best. 

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This is a part of a larger 360 campaign that included 7 spots, station IDs, and a large scale print campaign. 
We created a 'Station Domination' of the Barclays Center in NYC. 

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The Barclays campaign I featured massive wall size prints featuring these journalists and copy that encompassed their strong personalities and connects with a New York state of mind.